This is a really really good hair pack even for bleached hair. I used this every time I wash my hair (2 or 3 days a week max), left it on for 5 minutes and my hair would be moisturized until the following day I should wash my hair. It does have dimethicone, which is a silicone that sometimes "gives the illusion" that something is soft (a lot of make up foundation have it), but it really leaves the hair looking amazing: very bright, with A LOT of movement and hydrated. I love this and totally recommend it, specially if you're struggling with dry hair.