My hair is super fine and was quite damaged after dying it a couple times, so I was looking for something that would moisturize my hair. Nature republic is known for their amazing argan oil hair products so I decided to try this out. I really love how amazing it smells! I leave it on my hair for about 5-10 minutes in a shower cap. It moisturizes my hair and leaves it feeling super smooth. I also love the fact that it's affordable compared to most american brands.