When I first got this hair dye, I thought it was going to be like any other hair dye in the market. I was wrong! It is applied differently, so I'm glad I read the inductions 😂 you apply the ends of the hair and then the roots. This dye is different because it has no strong chemical scent. It also does not stain your forehead or any part where the dye touched. I was amazed. I went to rinse after and my hair felt so dry and I thought my hair was going to be ruined, but I was wrong. I applied the conditioner it comes with and when I dried my, my hair was super soft and it looked healthy. I will not be buying any more of the other dyes, I found my favorite

I really love this color. My original hair color is really black and this brown made it more beautiful. Seems like i had highligher on my hair but it turned out perfect. It is easy to apply and packaging is simple yet clean looking. Be sure aware, it has pretty strong scent of bleach. But after you wash it wont smell like bleach. After second wash, i didnt have color coming out which i liked it. I would definetely try lighter color of brown.

This product was great for my brown hair. I like how it was vegan and I gave my hair incredible shine. My hair is healthy and undamaged so this was the perfect product for it.