Let me start out by saying I'm a creature of habit when it comes to certain products. I have always stuck with one drugstore concealer for YEARS because I absolutely love it, and nothing compared to it (even high end concealers). I don't know why I was always hesitant of buying this one; the price definitely had something to do with that. Well, I finally gave it a shot. Oh my good gosh. This is THE BEST concealer I have ever tried, and that is a HUGE statement for me to make. I have the shade Custard, and my skin tone is light/medium to medium. This is such a good shade for me. It's light enough to highlight my features but doesn't make me look ghostly or pale.
The formula of this concealer is, of course, amazing. I have normal skin, which can lean slightly dry at times. I'd say the texture is slightly thick but also lightweight (does that make sense?). It blends like a dream on me. I personally like to blend my concealers with a blending sponge. The coverage is perfect. I'm not a fan of super full, cakey looking coverage. This gives me medium to full coverage and looks very natural. A little definitely goes a long way. It just looks so good! I don't have issues with it creasing badly on me, and it doesn't emphasize any fine lines. It doesn't look drying on me either. And it stays put all day. I've worn this for 10+ hours, and it looks the same by the end of the day. Very little fading.
I really don't think I have anything bad to say about this concealer. It's worth every single penny. I'll be reaching for this constantly, and consider it as one of my new go-to concealers.