I'm one of the in-house makeup artists at our studio, and I use this product on a daily basis! The easiest way to find where to put the bronzer is to make a "pucker" face, and the line that extends from the corner of your mouth to your ear is the line where you want to apply your bronzer. This will help to contour your cheeks. You can also apply to the top of your forehead by your hairline, the temples, jawline, the sides of your nose, and a little on your chin. Remember to blend!