This lipstick formula is one of the best formulas on the market. At $34 a pop, it better be. They are forgiving, so easy to apply, yet hugs and stays put throughout the day, which is saying something for a natural finish bullet lipstick! They are very pigmented and opaque so you don't need as much product to achieve the look you want. I didn't feel the need to use a lip liner which is always nice. The shade Jane is just so beautiful for everyday wear. It's an orange-y nude but not too orange looks amazing on neutral skin tones! One of my favorite lipsticks ever!