Super moisturizing and goes on evenly. I really like the formula! It's not very long wearing, very much like a classic lipstick. I almost like this more than matte formulas. The only downside is the transfer, I get it all over my babies when I give them kisses! The color is very even and not streaky at all. And the packaging....love it. Square with a magnetic lid, sleek with the NARS emblem carved into the side of the lipstick. I don't ever use a whole tube of lipstick, but if I do it would be this one, and I would repurchase!