I have about 3 of these in my refrigerator at all times. Naked is the only brand of juice that I will drink. There's so many things to love about this, where to start? I'd say the first thing that caught my eye is no sugar added which is a big one for me. Next would be the ingredients. You can read every single ingredient on the label and know exactly what they are, unlike most products where you're putting things into your body that you have no clue what they are. On top of that, it IS 100% juice and is "boosted" with extra vitamins. As a person with a lot of food allergies, this is my go to drink and also sometimes a supplement for meals when I'm too sick to eat. After drinking it I always feel so much better. I could go on forever about these juices, but you really have to try them yourself. I've been a naked lover for almost 4 years, & will be a lifelong customer.