Apply the desired amount to your hands, emulsify, and apply to dry hair. Washes out easily. "The newest addition to the Muk range Savage Muk is an ultimate hold product (as strong as Hard) but is a softer product making emulsification between the palms and distribution through the hair simple. Savage hold with flexibility. Hair will stay in place for hours. Savage Muk can be reapplied if required as this product will not flake. Produces a semi matte, sheen finish.