I found this lipstick by chance on my visit to Superdrug to buy my usuals. I was asking for a lip stain as I’m terrible at reapplying. She showed me a few all were terrible! When I saw the price of this and the colour was what I wanted I thought let’s just try it, WOW! I apply it in the am wait 10 mins and blot with tissue as I like it very matte. There is nearly 0 transfer as shown in photos and my lips are 3/4 hours in! I may reapply at teatime if I’m going out in the evening but if not I’m good for the day! Give it a go……