LOVE. I wash dishes every single day, no dishwasher, so I do them multiple times a day. Even with all the use, one bottle lasts me a month at a time. Basil was the first scent I tried with the Amazon Dash button. The scent is pleasant and not overwhelming. Yeah it's expensive, but it is worth it compared to say, Ajax, which is cheap garbage. I've used half a bottle in one day because the suds don't last. Anyway, with the Dash button, I get 3 bottles for around $11 and some change, which is totally worth it for a product that will last me a month. Compared to what I was previously using at a smaller size and cheaper price, I'll never go back. I was buying dish soap every 1-2 weeks, and it was destroying my hands. Between the cold weather, the water, and the detergent in Dawn, even with their fancy varities, I was getting cracked knuckles and bled all the time. Not with this, it's so gentle on my hands, but so good on grease and caked on messes.