My absolute favorite nipple cream! As a breastfeeding mom of 2, I've tried many different creams and this is the best hands down. It's lanolin free, which I prefer, it's not thick or sticky, and it's instantly soothing. It is great for the early days, teething or any other time your nipples may need some extra love. It spreads so nicely, and a little goes a long way, so the jar lasts forever. It's made with organic products, which is so important when your putting it on some of your most gentle skin. Its completely safe for baby and you do not have to wipe it off before nursing, because really....what mom has time for that?? And bonus, it makes a great lip balm too!