I cannot figure out why they are so hyped, as they are not any better at all compared to many competitors. I prefer Fabriano and Eccolo, both of which are superior, in my opinion, and half the price of these incredibly over-rated books. I'm a journal junkie, notebook aficionado, and pen-ophile. I've tried them all again and again, and I JUST DON'T GET THESE. I think these are simply hyped and "loved" BECAUSE they price themselves in the luxury market. I don't buy the hype. I buy what's special and quality.