I have oily skin so I'm always excited to try a new matte foundation. It is matte, no doubt about it, but it looks SO cakey and gross at the end of the day - even when I set it to last. I tried baking with this product... baking definitely doesn't work. My baking product just stuck to my foundation and I had to redo my whole face. I think this foundation is great only if needed for short time periods (like a few hours, tops). Also, I was in ulta for the longest time trying to find my right shade. I ended up having to return mine because none of the colors matched me.