Okay so I've read some meh reviews for this mask before, but I love it. I haven't really used any other missha products before this, but I found a single pack at my target of this mask on a night when i just needed a little me time. I loved that it was fragrance free, paraben free, etc. so i gave it a shot. honestly it is 7 bucks a mask when you buy it individually so do buy it in the 5 pack if you like it, much better deal. Anyway, i loved the look of my skin after using this mask and love the amount of essence they load it with, the essence left in the pack after using the mask can even be used to elongate the benefits. I usually use this on either a night i'm feeling like i need a pick me up or if i'm trying to get my complexion extra glowy for an event or something. Always feel so fresh and hydrated after!