Multicultural is precisely on point, I tried this on my hair and it isn't bad, I put this in my sons curls, and it is amazing! Nice texture, its almost like a serum texture, its not a gel nor a lotion but in between. And it leaves curls defined, but soft. And last but not least, it smells good as all Miss Jessies products do!
ps.. yay for cruelty and paraben free!