Formula: It is so smooth and pigmented. I can easily swipe this on my skin and blend out with a brush or sponge. It is way smoother than any drugstore bronzer/contour stick I have used.

Color: The color gives a really natural tan to the skin. Baked is a great match for someone with fair/light/light-medium skin.

Lasting power: I find this product lasts really well on my skin and I can still it on my skin after a full day of work. I would definitely touch up if I were to go out to dinner after work because it is not perfect, but it has stronger staying power than most bronzers.

Price: It is pricey, but I have searched high and low and have not been able to find any sort of dupe for this. I love a natural cream bronzer so until I find a dupe or something better, I will continue to use this one. It also comes with a fair amount of product so once you've invested I don't think you'll be buying replacements very often at all.

Packaging: The product has a great bit of weight so it feels nice. It is also travel friendly as it has a secure screw top. I feel comfortable taking this on a trip.

This is my first cream bronzer, I've been using it for a few months now and I love it! The formula is nice and not greasy at all. It glides on like a dream and almost has a slight powder finish to it. You can apply it with fingers or a brush but I prefer a brush because I don't like touching my face. It stays on all day for the most part (haven't tested it at the gym though). I have oily/combo skin so I do set mine, but I've gone days without setting it and it still stays on even if I get oily. I love the packaging although I wish it wasn't so stout because (it's easier to draw a line with a sharper tip). I also wish they had more shades, hopefully they come out with more in the future! But this particular one, nothing bad to say about it really :) 

Okay, I’m a huge fan of anything MILK Makeup, so of course I was so excited when I was gifted a miniature set that included this bronzer, a lip & cheek tint, and the amazing cooling water stick last year — I’ve since purchased full-size versions of this bronzer and the cooling stick! This is my favorite product for a quick on-the-go application or when I’m not really wanting to apply a heavy layer of makeup but still want to look contoured and bronzed. I’ve found that MILK products melt beautifully into my skin and apply the best when just using my fingertips. It’s lightweight and blends flawlessly with other products or just by itself for a hint of color. I love it!

Just got this today and I'm impressed with everything. The packaging and presentation was an added bonus. It came with a silicone-y feeling pouch that I could re-use and stickers and a free sample. The bronzer is creamy and extremely blendable. It's impossible to over-bronze because you can easily blend it out into a near sheer pigment. That might turn some people off... that it can disappear into the skin but I like the fool proof application. It does have a playdo-like smell to it. It fades away but it takes a little while on my skin. It's beautiful for a bronzer/contour and it's quick and easy. *2 Thumbs Up*

My favorite bronzer.  I wanted to switch from a powder bronzer to a cream and was debating between this one and the benefit hoola cream stick and I am so happy I went with the Milk one.  I use this everyday and I can't imagine running out anytime soon.  You get so much product in one stick.  I am very fair and the shade Baked is the perfect bronzer without being too orange.  This can be blended with a brush, beauty blender or your fingers and never looks streaky.  This will be the perfect product to travel with.

I had always been intimidated by bronzer so I never really used it. About a year ago I noticed that my particularly effortless friend used this bronzer daily. When I switched my face makeup brand to MILK I decided to go ahead and get the bronzer! Now I recommend this to all of my friends that aren’t sure about bronzer. The formula is so creamy and easy to blend, and the packaging makes application a breeze! It’s really simplified the way I look at bronzer/contouring. 

My favorite cream contour stick. I have the mini and it has lasted me forever and is very precise. It applies smoothly and easily and blends very well, even over powder. I use the color Baked, which is somewhat warm toned and I set it with the Urban Decay Naked Skin Shapeshifter cool toned contour and it is the perfect contour/bronzer for my neutral to cool toned fair skin.

I love this stick bronzer. It gives my face a natural looking glow while bronzing me up! It gives me life in the winter when my skin is dry and pale 😂 you can build up the product and it blends in like a dream. Don’t be afraid to purchase this if you have lighter skin because it blends so well!! MILK MAKEUP Matte Bronzer

I have the milk makeup matte bronzer and it's so beautiful it's not super muddy and it's just the perfect color you just need to apply a little bit in your Contour areas and you can use it as a cream contour and then just blend it out with a beauty sponge or a brush and it will give a really pretty bronze to look

The quality, packaging, and general branding of this product is definitely 5-Star worthy. I adore the consistency and blendability on both bare skin and a full beat face. This is not my first product from Milk and they rarely disappoint. The product is creamy and has such great pigmentation that, though the price seems steep at first, I think it will take me *years* of daily use to even make a dent in the product. That being said, I had to take one star away because unfortunately the lightest shade is too dark on my skin tone. I still have such love for the product and brand that I wear it as an eyeshadow for a natural-looking eye tint.