23 varieties available



4.5 out of 5 stars
  • 5 Stars67%
  • 4 Stars23%
  • 3 Stars8%
  • 2 Stars2%
  • 1 Star1%


A lipstick reimagined for the modern girl perfect for the bold, matte lip trend. This bold Lip Color bathes lips in hydration for comfortable all day wear. Shea butter, coconut oils, and grapefruit peel oils soften lips and boost moisture. Meanwhile, Milk Melt Technology matches body temperature for instant glide and a second skin feel. A pigment level of 30 percent ensures one-swipe coverage and super intense color payoff with no base required. The tube's long, lean shape and custom tip allow for easy application for a perfect bold, matte lip look that lasts from desk to dawn. It is formulated Without: - Parabens- Sulfates- Phthalates The world is giving rise to a new breed of empowered, ambitious, entrepreneurial girls. Milk Makeup girls live life to the fullest and are constantly experiencing, creating and sharing. Milk is a response to their craving for products that facilitate a fast-paced, adventurous lifestyle. Each of the purposely designed, 85 products of the collection acknowledge her need for on-the-go, multi-benefit essentials that give her the freedom to change her look from day to night in five minutes. Milk Makeup is eco-conscious and innovative. The comprehensive product line spanning eye, face, lip, and hair is made of the highest quality ingredients. It features luxurious natural oils, coated powders with natural fruit and vegetable butters, and formulations with minimal to no preservatives. Every product has unique componentry for quick and easy application, so you can spend more time getting stuff done and less time getting done up. Multiple packaging or parts have been eliminated when possible, making one-hand application doable. All formulas require no additional brushes or applicators, unless you prefer that; everything is blendable with your fingertips or the component itself. This product is vegan. see more...

Top Questions See all 21 Q&A

  • I hate touching up lipstick throughout the day. How longw...1 Answers
  • I've heard a lot of positive things about the milk makeup...1 Answers
  • How does this stay on? Does it rub off easily?3 Answers
Reviews (102)
Q&A (12)
Media (25)
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  • "Received this in my March Birchbox. I tried the C.R.E.A.M. Color Nude. It has a demi matte finish. Good color payoff. Long lasting. Non-drying. I have used this product almost daily since receiving it. I am very happy with my first experience using a M.I.L.K. Cosmetics product." in 9 reviews
  • "I received a sample of this in the mail. This is a beautiful shade for women with fair to medium skin or pink-toned lips. The demi-matte finish looks extremely natural. It lasts so long that I never even bring it with me to reapply. It really melts onto my lips, then it just sticks on all day with very little transfer and no discomfort or dryness whatsoever. Truly a top-notch lip product. I experienced no bleeding of the color. " in 8 reviews
  • "I am a bright lip kind of gal. When I tried this the friggen angels sang. It's my perfect nude shade. I'm ibsessed! The formula is creamy and matte but not drying. I had to buy this immediately. I'm a liquid lip junkie but this converted me, hardcore. " in 4 reviews
  • "The formula is super hydrating, creamy, and smells really good. Like other Milk products, this item is loaded with natural ingredients and it's vegan! I bought mine in C.R.E.A.M and it's the perfect nudey pink (think almost MLBB?)." in 3 reviews
Mara P.
28 reviews
Beauty Junkie Expert Level 1
Review for: O.G. Red more...
My very dear friend gifted me with lipstick for Christmas saying "because milk is now my favorite make up brand and also you look amazing in red". This has become my very favorite red lipstick! It stays in place for hours and the color is gorgeous. Love it
Nicole A.
White plains
3 reviews
Review for: MILK MAKEUP Lip Color Wifey more...
Love this product so so so much! It’s my go-to lip at the moment. It goes on so smoothly and it’s creamy, yet it doesn’t look or feel heavy at all. The color is gorgeous and it’s perfect for work/night out/any occasion, really. I’m also really into more natural and matte lip wear right now and I’ve had a hard time looking for one that’s right for me so when I found this, I threw everything else out. I’m always recommending this lip and Milk to everyone who asks me what I wear because it is fire.  MILK MAKEUP Lip Color
Thalita B.
Sultan, WA
160 reviews
Beauty Junkie Expert Level 2
Review for: MILK MAKEUP Lip Color Wifey, New Whip more...
I have both the New Whip and the Wifey shades of the Lip Color and I absolutely love them! They’re not listed as long lasting lip colors, but they totally are! The shades last for hours even after having beverages. And best of all they contain natural ingredients and they are super hydrating. I also have a mini in a different color and I love all of them! The minis are great for on-the-go. I totally recommend this lipstick to anyone!
Hannah N.
38 reviews
Beauty Junkie Expert Level 1
Review for: Grrrl more...
The color is so cool and the formula is great! Performs very well and is comfortable on the lips. The packaging is cool but because it doesn’t turn all the way down you can chip the bullet with the cap is you’re not careful. Valuable addiction for any lipstick junkie.
Aleeah S.
Whitestone, NY
84 reviews
Beauty Junkie Expert Level 2
Review for: MILK MAKEUP Lip Color Wavy more...
Absolutely love this color and formula. I have three Milk Makeup lip colors and I love them all, super creamy and pigmented. Comfortable and still has a partially matte finish. Lasts a long while as well. The amount of color payoff is the same for all colors light and dark.
Gloria W.
41 reviews
Beauty Junkie Expert Level 1
Purchased at: Sephora
OG red is my favorite red lipstick. It is so vibrant on my skin. I have warm skin tone so I’m guessing it is neutral to warm. The lipstick goes smoothly and has a tactile grip on my lips that doesn’t fade or slip off. It does transfer slightly so I blot it with a tissue after applying. It uniformly stays red until I eat a meal so it really is long lasting. I really enjoy putting it on and I’m thinking if I could bravely wear a red lip everyday, I should do it only with this lip color. I love it.
Elizabeth H.
Sioux Falls, SD
443 reviews
Beauty Junkie Expert Level 4
Review for: C.R.E.A.M. more...
I had a small, sample tube of this from a beauty box. I really enjoy the color, and it is very full coverage. It wears quite awhile for being a bullet style lip product. I would say the wear time is comparable to a liquid lipstick. It isn’t immediately drying even though it is matte, but towards the end of the day, my lips started to get dry.
Summer I.
Stamford, CT
66 reviews
Beauty Junkie Expert Level 2
Review for: C.R.E.A.M. more...
I absolutely love this lipstick and specifically this color!!! It is the ideal consistency for the everyday and the lightest and daintiest shade of pink for any occasion. I’ve been wearing this basically everyday and have no plans on turning back!
Kristin D.
Philadelphia, PA
117 reviews
Beauty Junkie Expert Level 2
Review for: C.R.E.A.M., Freshhh, New Whip, Dip Out, MILK MAKEUP Lip Color Wifey, MILK MAKEUP Lip Color Wavy, MILK MAKEUP Lip Color Extra 0.1 oz/ 2.8 g more...
I love milk makeup. Good ingredients good products. This lipstick feels so good on. It is so smooth and hydrating. Very pigmented and buildable. So you can go light or heavy for a more dramatic lip. The color actually lasted longer than I expected considering how light it feels on my lips I forget it on!
Meghan B.
18 reviews
Beauty Junkie Expert Level 2
I was lucky enough to get a sample of this at one time and I fell in love with it. It is the perfect lipstick for long wearing and doesn't even come off when you eat. Fortunately my sister bought this for me for my birthday and I use it sparingly because it is my absolute favorite.
Kayla W.
Owego, NY
65 reviews
How does this stay on? Does it rub off easily?
Brianna H.
5 reviews
I notice that in some of the pictures, the lipstick is super tiny. Are those samples or are those full sized? If they are samples, how much do they cost?
Eve M.
St, AB
298 reviews
How are the pigment of these and how long wearing are they?
Frooti B.
Santa Clara, CA
82 reviews
Just love the shade and the texture it really goes smootch my all time favorite
Rachel s.
New York, NY
81 reviews
What is the finish of this lipstick?

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