Milani makes GREAT eyeshadow. Its the best starter brand out there! It's been my go to drug store brand for almost ten years! The pigmentation and longevity is great for the price. When dry it looks great and shimmery. When it's went, it goes on creamy and bright. With all the different color options, there are so many ways to wear this brand! The colors are all cool and fun, and they have classic beautiful colors too. I love all the options!