Milani Keep It Full Nourishing Lip Plumper
9 varieties available

Milani Keep It Full Nourishing Lip Plumper


4.3 out of 5 stars
  • 5 Stars58%
  • 4 Stars24%
  • 3 Stars11%
  • 2 Stars6%
  • 1 Star1%


Get plumped about Keep It Full Nourishing Lip Plumper because it’s a multi-tasking, luxurious lipgloss, and nourishing treatment in one! Designed to fill in and smooth lips over time, this lightweight, non-sticky plumper boosts collagen production to plump lips, and hyaluronic acid to seal in moisture. Features a lip maximizing applicator to deliver a creamy sheer finish in one swipe. Available in 9 addictively refreshing shades.


Begin at the Cupid's bow and glide the applicator across lips in a crisscross pattern, then along the outer corners, and then on bottom lip.

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Top Questions See all 10 Q&A

Milani Keep It Full Nourishing Lip Plumper
Milani Keep It Full Nourishing Lip Plumper
Reviews (131)
Q&A (4)
Media (25)
  • "Love this lip plumper so much. It's one of my favorite lip glosses to use. It's very easy to use and the pain is very minimal to me. It's more of a peppermint tingle then actual pain. I definitely would buy other colors." in 26 reviews
  • "This is a beautiful gloss! It’s not sticky and it’s just so glossy! For the price it rivals my Buxom glosses, I want to buy more colors!" in 4 reviews
  • "Love these lips plumpers. They smell like cake and are so hydrating. They are super long lasting as well." in 3 reviews
Vivian E.
Parma, OH
376 reviews
Beauty Junkie Expert Level 4
Review for: Soft Rose more...
I like the creamy sheer formula of this plumper. It is hydrating and does not feel sticky. The effect is a little subtle but I like how comfortable it is. I didn’t feel any tingling while using it. Give it a try. You might like it.
Taylor M.
56 reviews
Beauty Junkie Expert Level 1
Review for: Soft Rose more...
I am obsessed with this lip plumper/gloss. I use this everyday. It is seriously the perfect color ever. (Soft Rose) I have purchased this multiple times. The price is right.. I think I pay $6-7 for it at my local stores. I just can’t get enough of it. It’s a pretty big tube too so you get a lot of product. It always makes my lips look perfect & full. Plus it doesn’t set my lips on fire like other lip plumpers I’ve used in the past. 
Cytanja M.
6 reviews
This lip plumper has a beautiful tint. It is inexpensive and increased the size of my lips 💋 by 25% 💗💗💗😻 I would recommend this for product for anyone who has dry lip in need of gentle exfoliation and luscious plumping.
Bailey O.
1 review
Review for: Soft Rose more...
Milani Plumping Lipgloss is very hydrating and works well for plumping lips. Yet, it can be a little bit on the stickier side, it works well and is one of my favorites. It is well worth the price ($8.99) and can be found at most drugstores and continence stores.
Isabella S.
19 reviews
Beauty Junkie Expert Level 1
Review for: Soft Rose more...
This is my daily go-to lip product! The plumping effect is minimal but it doesn’t have irritating ingredients either and rather plumps after a little while. The nourishing effect however is fantastic. There is no stickiness and this particular colour is not as sheer as the rest of them. I also like to use it as a base layer for a matte lip product. Bonus points for being a cruelty free brand.
Belinda W.
9 reviews
Review for: Champagne more...
I LOVE THIS GLOSS! I am constantly telling people about it. You get a gloss with a buttery feel, a wash of color, and a minty finish. I’d compare this to the Marc Jacobs gloss with less tacky feel and less of an opaque color. I don’t notice that this product builds up on the corners of my mouth making for seamless reapplication. Large Fenty gloss doe-foot applicator is great as well! I love the Champagne color- pinky nude color with a hint of gold reflect.
sarah c.
65 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
I love this lip plumper so much! I don’t remember the color I bought but I use it all the time. It has a cooling effect which I like. I use this by itself, on top of lip liners, or on top of lipstick.
Dorothy R.
12 reviews
I love the finish of this product and it feels so comfortable on the lips! I really like to wear it alone or on top of a liquid lipstick. The menthol cooling feel of the lip plumper is really nice and feels very moisturizing. The nude color is amazing. The plumping effect isn't the greatest in the world, but I still use it on a daily basis
Danna M.
Haverhill, MA
217 reviews
Beauty Junkie Expert Level 3
Bought this product at Walmart because I was looking for a nice lipgloss. I love mauve tones and fell in love with this one at the store. Tried it on the next day for a Christmas party and got so many compliments! Nothing had changed, but my lip gloss that night! LOVE IT. Will buy again. 
Sierra T.
Omaha, NE
300 reviews
Beauty Junkie Expert Level 3
Review for: Nude Shimmer more...
I was really excited about putting this product on my lips but when I did my reaction was “ehh”.. I don’t love the formula, it is a little sticky and the shimmer is very patchy. It looks best when used over a lipstick as a topper. With that said, it’s not what I reach for and I won’t be investing in any of the other colors.
Cayla C.
34 reviews
Hi, does this lip plumper burn or is it okay?
Alyssa H.
Reading, PA
314 reviews
Do these really help plump ur lips?
Tamara J.
453 reviews
Did this burn anyone else's lips?
Tamara J.
453 reviews
Did this burn anyone else's lips?

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