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Milani Keep It Full Nourishing Lip Plumper
9 varieties available

Milani Keep It Full Nourishing Lip Plumper

BY MILANI #73 in Lip Plumper

4.2 out of 5 stars
  • 5 Stars56%
  • 4 Stars23%
  • 3 Stars14%
  • 2 Stars6%
  • 1 Star1%
4.26 / 5 based on 70 Reviews
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Product Description

Get plumped about Keep It Full Nourishing Lip Plumper because it’s a multi-tasking, luxurious lipgloss, and nourishing treatment in one! Designed to fill in and smooth lips over time, this lightweight, non-sticky plumper boosts collagen production to plump lips, and hyaluronic acid to seal in moisture. Features a lip maximizing applicator to deliver a creamy sheer finish in one swipe. Available in 9 addictively refreshing shades.


Begin at the Cupid's bow and glide the applicator across lips in a crisscross pattern, then along the outer corners, and then on bottom lip.

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Top Questions See all 4 Q&A

Milani Keep It Full Nourishing Lip Plumper
Milani Keep It Full Nourishing Lip Plumper
Reviews (70)
Q&A (2)
Media (14)
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keila v.
Houston, TX
17 reviews
Beauty Junkie Expert Level 1
Review for: Soft Rose, Luminoso, Blush more...
Loooove them!!! When applied they have a cooling sensation and they have a slight smell of mint. They are not a full color on but compare to other glosses they show a pretty decent color. I don't think it gives a big of a plumping effect but lips do look fuller cause of the beautiful glossiness. They feel very comfortable, non sticky or heavy. I purchased mines at Walmart for $8.99, I first purchased Milani Keep It Full Nourishing Lip Plumper the shade Soft Rose, got obsessed and then purchased the shades Blush and Luminoso. If you like glosses, you will definitely love this one. 💯% recommend.
Nicole C.
Boca Raton
105 reviews
Beauty Junkie Expert Level 2
Review for: Soft Rose, Nude Shimmer, Prismatic Peach, Luminoso more...
Just got a ton of these from CVS so here is my impression: They have great pigmentation, not too sticky, and look beautiful as a gloss. You do feel a tingly sensation for the plumping but I am not sure how plumping it is. I did not see much of a difference but I didn’t buy it with the hopes that my lips would be much fuller. Honestly I thought the colors were beautiful and I wanted to use it as a gloss. It does not last too long, but most glosses do not stay on all day. One thing I love though is the doe foot applicator. It makes the gloss very easy to apply. One weird thing is that influenster is saying it costs $6.79 at CVS and they charged me $8.99 at the CVS I went to
Amanda M.
28 reviews
Beauty Junkie Expert Level 1
Review for: Almost Natural more...
I really enjoyed this gloss .. I find the plumping effect to be very very subtle along with the peppermint tingling sensation compared to other higher end lip plumpers yet I think the glossyness is stunning.. it makes my lips look so full and luscious I'm obsessed.. I will say tho the wand is huge and holds way to much product so I just wipe a bit off when pulling it our of the tube and go to town.. definitely a good affordable option.. milani has been kicking but and taking names lately .. I'm truly impressed !!
Sara V.
Harker Heights
15 reviews
Beauty Junkie Expert Level 1
Review for: Nude Shimmer more...
I purchased this lip plumper at my local Wal-Mart. Usually, l love Milani products. And while I love the Nude Shimmer color, this product did not plump my lips or stay on longer than a few minutes. I will continue to use as a lip gloss but am really disappointed that this product did not meet my expectations. I will not purchase again. If you are looking for a lip plumper that wears for more than a few minutes, do not purchase this one.
J C.
Indian Trail, NC
47 reviews
Beauty Junkie Expert Level 1
I got this after hearing it was a dupe for Fenty Beauty gloss bomb. Of course I would rather spend $9 instead of $18 and still get a large amount! I got this in the shade Prismatic Peach and it was tingly at first. It didn’t plump my lips and I was happy with that because that’s not why I bought it. It wasn’t too sticky and most definitely looked like my fenty gloss bomb!!!! So now, I’ll be stocking up on this gloss to save a few coins.
Belinda W.
9 reviews
Review for: Champagne more...
I LOVE THIS GLOSS! I am constantly telling people about it. You get a gloss with a buttery feel, a wash of color, and a minty finish. I’d compare this to the Marc Jacobs gloss with less tacky feel and less of an opaque color. I don’t notice that this product builds up on the corners of my mouth making for seamless reapplication. Large Fenty gloss doe-foot applicator is great as well! I love the Champagne color- pinky nude color with a hint of gold reflect.
Tori N.
33 reviews
Beauty Junkie Expert Level 1
This is my number one all time favorite lip plumper in the market!! The price is unbeatable, the colors are so rich and long lasting. The plumping effect will last all day without getting sticky and has the nicest, mentholated scent to it! Milani kills the lip game, and this product is a game changer. I will buy this until they stop producing it, especially for the price!
Skye P.
Cleburne, TX
77 reviews
Beauty Junkie Expert Level 1
I wouldn't really call this a plumper, compared to the others I've used, this one just falls short. I don't really get the same stinging of a plumper that I do with others. However I am giving three stars because it does look really nice on the lips, and it does moisturize fairly well.
Tamara J.
270 reviews
Beauty Junkie Expert Level 4
Review for: Prismatic Peach more...
Milani Keep it Full Nourishing Lip Plumper in Prismatic Peach is soooo beautiful in the tube and on my lips!  Unfortunately, it burned my lips so bad that I had to throw out the tube after just one use!  I was super disappointed because I really wanted to love this product!
Kalley-Rose W.
132 reviews
Review for: Soft Rose more...
Love this lip plumper so much. It's one of my favorite lip glosses to use. It's very easy to use and the pain is very minimal to me. It's more of a peppermint tingle then actual pain. I definitely would buy other colors.
Tamara J.
270 reviews
Did this burn anyone else's lips?
Tamara J.
270 reviews
Did this burn anyone else's lips?

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Milani Keep It Full Nourishing Lip Plumper
Milani Keep It Full Nourishing Lip Plumper