This primer is one of the best makeup products at the drugstore. I bought it because I heard really great things and I was not disappointed! It has a texture similar to the Urban Decay primer potion in that it's slightly beige colored and blend down to a smooth finish. It's really on par with the primer potion and it's so much cheaper. I even did a test one day where I put the Milani on one eye and the UD on the other and they were literally the same at the end of the day. No smudging, fading, or creasing until about 8-10 hours of wear.