First I have to say I love this line of products! They often seem like they cost more at Target, but when you get home and realize how little you have to use, you realize you are spending the same or even less than you typically would on cleaning products. The free and clear liquid laundry detergent uses just a fraction of what a regular detergent would use with the same cleaning power. My twins are allergic to all fragrances and this product has been extremely helpful. I also love that it comes in a small, easy to refill pump that takes up little space in my already tight laundry cabinet. It also makes it easy to have my kids help with laundry with less mess.