After researching the ingredients in numerous brands, we decided upon Whole Earth Farms for our lab because of the price. I mean, this stuff is very high quality but MUCH less expensive than some of the other more well-known brands like Blue, Wellness, and Nutro. This is the only food our dog (5 years old) has ever been on, though we do sometimes treat her with the wet version of this and the Merrick wet food. She is super healthy, has a very shiny coat, and seems to really like this food. You can't beat the quality for the price!!