Paradise Splash Liquid Laundry Detergent is a a new addition to the Member's Mark Ultimate Clean laundry portfolio, delivering superior performance with a fresh scent, as well as exceptional value to Sam's Club members. Patented Ultimate Clean Technology locks on tough stains and lifts them out in all temperature settings. This detergent is also specially formulated for improved brightening and whitening. A convenient no-mess dispenser and dosing cup are included, so you can measure for load size and pre-treat stains. Member's Mark detergent is High Efficiency (HE) compatible and safe for all washing machine types.