Well, if you're going for the McDonald's taste and boldness of their coffee, you WILL get it in this coffee. However, if you're liked and love your coffee STRONG and BOLD hen this probably isn't the coffee for you! It's fairly mild and tasted quite bland. It was a good price as I got it on sale while at Publix. But I won't be purchasing it again, solely because it just isn't for me! Not because it isn't "good".