I heard about this product on Tumblr three or four years ago, and it's become my go-to product for reliable long-wear lip color. THIS WILL STAY ON FOR DAYS, NOT HOURS. Through food, working out, being outside in the sun- this product has got your back. I have it in several colors, but I use the shimmery "always beige" and the darker "all day cherry" most often. The only features to watch out for is the heavy-duty drying these can cause (the chapstick included in the packaging helps, though!) and the way the color can fade from the inside to the perimeter of your lips- sometimes you end up at the end of the day looking like you're wearing heavy liner with no actual lipstick!