I've sucked at applying eyeliner since the first time I tried it in the 9th grade. Five years later, I decided to try the Stila Stay All Day eyeliner, and I instantly loved it for its ease in application. I decided to give this a shot after repurchasing the Stila liner twice. I knew that it wouldn't be nearly as good, but I figured it was worth a shot (this is $6, and Stila's is $20). Well, I fell in love with this liner almost quicker than I did with the Stila one. Maybelline's isn't waterproof, but it still does an excellent job at staying put on my Asian eyelids. Today, I was out in the rain for two hours, and it still looks exactly like how it was when I first applied it seven hours ago! As long as you don't rub it, it'll stay put. I also think the Maybelline one has more pigmentation. The tip isn't as narrow as Stila's, but it's still just as easy to create a classic winged look. I'm glad I found a cheaper drugstore alternative!