I'm very picky in terms of brow products. so, this purchase was made by, extreme, make up sickness that I am diagnosed with. I wouldn't rate this 10/10 but a 7.5; although this can be a, cheap, alternative for Anastasia: but rather not keeping up with it's fine texture quality. The two negatives which put me off a bit are: that when you try to draw slight strokes, the colour pay off is barely there; also, the formulation and the texture of the brow pencil is not so good, it's very hard- hence why it's difficult to get a better colour pay off with light strokes. All over this product is worth the splurge I suppose, basing on the fact that it's drug-store, and it's cheap. Now, a question arises, would I buy this again?