If you are looking for a natural-looking mascara, this product is for you. If you're looking for mascara to knock you off your feet (which is what I was expecting from the branding of this product), then you may need to keep looking.
My very first coat excited me. I have fine, straight, blonde lashes and this mascara did make them fuller-looking. The wand is a good shape and size and let me grab each lash. The product transfers nicely, as well, so doing bottom lashes is easy, too. The mascara (regular formula) is also very easy to wash off at the end of the day. Unfortunately, however, this is where the benefits (for me), end.
The product works best if you leave it at one coat. The packaging indicates that you can do a second to amp up the effect, but it ended up just weighing my lashes down; they became droopy and the product more easily flaked off when applied in multiple coats. Unfortunately, just one coat isn't enough for my needs, though. Though I was impressed with the first coat, I wasn't satisfied with just one coat, and that's when the product stopped wowing me. From a side/profile view, it gives me a nice appearance of lashes but from the front--whether one coat or three--my lashes seem to disappear; they just stick straight out or pull downward. They'll stand tall for a little bit right after application, but they'll droop and disappear before I finish getting ready. No amount of curling or heat (or constant pressing them up throughout the day) seems to help.
I've tried this product in different ways and using different tricks for a few weeks, and I just can't make it work for my lashes. If you have darker or naturally longer lashes or lashes that will hold a curl, you may like this product but for me, it's a bust.
I received this mascara for free for testing purposes in exchange for my honest review. I would likely wear this mascara if I'm staying around the house, running errands, or just doing low-key/minimal makeup but if I'm getting dressed for work or something social, I'd reach for another product. I will likely use it until it's time to toss it, but I have no plans to purchase it in the future.