Maybelline Brow Drama® Shaping Chalk™ Powder
5 varieties available

Maybelline Brow Drama® Shaping Chalk™ Powder


3.5 out of 5 stars
  • 5 Stars29%
  • 4 Stars28%
  • 3 Stars22%
  • 2 Stars12%
  • 1 Star8%


Introducing our first ever brow powder! The soft powder texture and thick-to-thin applicator make achieving boldly filled brows easy. Brow Drama® Shaping Chalk™ Eyebrow Powder delivers boldly filled brows with soft edges for an impactful makeup look. Long-lasting, all-day wear. Bring on boldly filled, softly-shaped brows with Maybelline’s first ever brow powder. The loose powder formula fills in smooth color, while the thick-to-thin brush applicator creates instant definition. Flawlessly shaped brows are made easy.

How To Use/Apply:

Step 1. Begin to fill with flat side of brush at the brow anchor.
Step 2. Twist tip of brush to define tail end of the brow.
Step 3. Repeat as needed to build intensity.



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Top Questions See all 115 Q&A

  • Is it water proof? & does it give out a natural look?3 Answers
  • Does this compare to WunderBrow? It looks similar.1 Answers
  • How does this show up on deep skin tones ??2 Answers
Maybelline Brow Drama® Shaping Chalk™ Powder
Maybelline Brow Drama® Shaping Chalk™ Powder
Reviews (2,467)
Q&A (44)
Media (279)
  • "I received my voxbox today with this awesome product! The product was too dark for my eye brows but made them look SO GOOD. I've always struggled with making my eye brows look good but this was so easy to apply! I'm going to the store first thing in the AM to try to see if I can find a lighter color :-)" in 501 reviews
Audrey M.
Brighton, MA
16 reviews
Beauty Junkie Expert Level 1
Review for: Soft Brown more...
In theory, I like this product but in practice it’s not my favorite. I have dark brown eyes and this product tends to look more natural than a pencil but I find it more difficult to apply and get defined lines, so it’s not a part of my daily makeup routine. It’s reasonably priced and can be found in lots of stores. Would recommend trying it but it’s not my favorite brow product on the market.
Bethany K.
53 reviews
Beauty Junkie Expert Level 1
Review for: Blonde more...
I was not a fan of this. Maybe I was using it wrong, or got the wrong color. But i looked like I took a magic marker and tried to draw on eyebrows. It didn't look natural on me at all. Personally I probably won't use it again. Of course, I do have thin eyebrows. So a powder is probably best for me and this product wasn't meant for use with the eyebrows that I have.
Breanna T.
Old Forge
27 reviews
Beauty Junkie Expert Level 1
Review for: Deep Brown more...
I’m pretty sure I only used this once and I haven’t reached for it again. It’s not that it didn’t work I just don’t like using powder to fill in my brows. I also loved the clean cut look for brows and I didn’t really get that with this. But just because I don’t prefer it doesn’t mean someone else won’t!
Gabriela A.
Miami, FL
221 reviews
Beauty Junkie Expert Level 4
Review for: Blonde more...
Here is my review of my Maybelline Brow Drama, product I received completely free and for testing purposes by @influenster and @ maybelline!
The first thing I want to say is that I was extremely excited to try this product and I was pleased that together with the Shaping Chalk they sent the Micro Pencil, since I think it takes both of them to work the pigmentation of the eyebrows correctly. Now, in terms of pigmentation, this seemed extremely good, you do not need a lot of product to get the tone you want, the pigment is easily distributed and at the time of fading it leaves a natural finish on the eyebrows. As for the applicator despite my doubts I found it quite versatile, in the product photography seems rounded but in fact allows you to pigment in an easy and direct way, to me in particular it seemed very simple to pigment, especially when I had outlined the area With the Micro Pencil. Now, for girls who think they need a more delicate finish I recommend that they apply the pigment with a thin eyebrow brush, although this is a matter of taste since I did not think it necessary.
A tips that I want to leave to them is that they make up the eyebrows first and then pass with the face in general, since the product to be a pigment chalk type can spread around the eyes, to me in particular I do not bother because with a small blow The product surplus disappears. As for the presentation I found it pleasant and the earth tones of the packaging give a glamorous finish, I generally think that it is a great product, versatile enough to be used by someone with basic knowledge in makeup and from now on I assure you That I will not miss in my makeup kit, always attentive to your doubts, Gaby!
Sharon T.
Greensboro , NC
30 reviews
Beauty Junkie Expert Level 1
Review for: Deep Brown more...
This product is very easy and quick to use! I recommend for beginners AND experienced make up users! It makes your brows look natural and you will have countless uses with this product especially if you tap excess product back in the tube.
Hailey H.
Saukville, WI
32 reviews
Beauty Junkie Expert Level 1
Review for: Deep Brown more...
I didn’t realize how powder-y it was going to be so that was definitely a disappointment. It also makes a bit of a mess with bits of the powder falling off as you use it. I think i like the more liquid eyebrow tints better. The color I got also looks a bit too dramatic for me but I thought it would be the best match to my hair. I included a picture with one brow with the powder on and the other without it for comparison.
April L.
Tarpon Spgs, FL
119 reviews
Beauty Junkie Expert Level 2
I realize I’m not too big a fan of powder brow products (besides the Anastasia Beverly Hills Brow Powder Duo ) after using this! Since I have to use an ABH brow brush on my sparse brows for this powder, I’ll use this powder to fit in my brows after I outline my brows with the L'Oréal Paris Brow Stylist® Frame and Set .
Christine D.
Cleveland, OH
10 reviews
Review for: Medium Brown more...
This goes on very cake like. I tried the product at suggestion of my friend and was sadly disappointed. It is easy to apply but goes on very cake like and looks thick and uneven. I would not buy again.
Renee G.
43 reviews
Beauty Junkie Expert Level 2
I actually really enjoy this product, though it needs a few packaging tweaks. This is a loose powder in a container with a big doe-foot applicator, which is an interesting idea. However, the applicator is quite large. They say you can use the flat side for thicker parts of your brows and the edge for creating sharper lines, but I always used the edge, and even that was a bit hard to control at points. Also, you will always sprinkle a bit of the brow powder on your vanity or sink, no matter how carefully you wipe off the applicator.

And I do recommend wiping off the excess--this stuff is way more pigmented than you might expect. After I faff around with the packaging, I can get full-on, totally-colored-in brows in 30 seconds. When they say this gives you a "softer" look, they mean it doesn't give you any harsh edges, not that it's sheer or natural-looking.

Once it's on, the Maybelline Brow Drama Shaping Chalk is relatively budge-proof for everyday wear. I wore it on a trip to the store, for a short walk, and around the house, and it stayed on for a good 8 hours with no major fading or flaking. It even help up to my one-year-old niece rubbing her hands on my face a bit! However, this is not meant to be a super-long-wear product; it can smear if you are sweating a lot or running around in the rain. It's easily removed with a Makeup Eraser and water or your regular makeup remover.

While I really like the formula of this product, I was sent the completely wrong shade: Influenster sent me 120 Medium Brown, which is too dark and very warm. I may have been better off with 110 Soft Brown, which looks lighter and a little cooler. My experience with Maybelline, though, is that their brow products tend to run warm, and they only have 5 shades in this range. A shade expansion would be great!

NOTE: Influenster sent me this product in exchange for an honest review.
Vicky Z.
Missouri City, TX
13 reviews
Beauty Junkie Expert Level 1
Review for: Deep Brown more...
Thank you Influenster for sending this product for free to review. I was hoping this product was going to be great because I've been really into the more fuller brow look. On a normal day, I just use a dark taupe eyeshadow to fill in and define the brow with an angled brush. I've already been on the market to explore drugstore brow products so this came at a great time. I was intrigued by the "shaping chalk" name and knew that it was going to be bold. However, it was much more bold than I will never need. The container for this product is definitely interesting. I first picked it up and assumed it needed shaking. (Sounded like one of those aerosol cans with beads inside.) Luckily, the first morning I decided to use this product, I was in the bathroom. Let me warn you, THIS GETS MESSY. Once I opened up the applicator, I didn't notice tons of powder dropped all over the sink and my hands. The doe foot applicator went straight to my eyebrow and can you already guess what happened? yes. All over my face. I went into almost panic mode because water and toilet paper would just smear the pigment all over my eyelid.

I was on a mission to try to make it work since I already started. What started off as something simple and natural for an outing at the waterpark became thick, bold and bushy...So fast forward half a day at the waterpark, I asked my boyfriend how my brows were holding up. They weren't even there anymore. I only went on the lazy river and the wave pool. I couldn't believe it. 

Still, I tried this product again. Now that I knew what to expect and potentially how to handle it. Second time around, I didn't shake the container and I didn't take the applicator to my brow. Instead, I took an angled brush to grab little pigment and filled in areas that I needed it the most. It didn't look too bad after using the Brow Precise Micro Pencil to line and shape. 

Honestly, this product would do better in a pressed pigment, in a pan or something solid. 
Kristen N.
Cheektowaga, NY
288 reviews
Beauty Junkie Expert Level 4
How easy is it to use?
Zoe G.
Winter Springs
37 reviews
Beauty Junkie Expert Level 1
Does the brow chalk make your eyebrows look chalky? Or does it go on as a smooth consistency?
Michelle V.
168 reviews
Beauty Junkie Expert Level 2
Just got Maybelline Brow Drama® Shaping Chalk™ Powder at Walmart for $8.94 ... anxious to try it.. have seen it works for some people... anyone that has try it over here?
Jenny R.
Mission, TX
129 reviews
Beauty Junkie Expert Level 3
Is it water proof? & does it give out a natural look?
Isabel R.
St Petersburg, FL
660 reviews
Does the applicator work well???

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