Well, in my opinion, the best flavor is Fruit Punch. It is light pink and very very smooth. And, yes, I do think that this is the best moisturizer for your lips for the cooler months. It is also 20 SPF, which is good all year round. I also use the Cherry one- also very good though I am not a big fan of things cherry flavored. Hope they work as well for you as they did for me.