If you're looking for a "tinted lip balm," you can truly find that in this product. Whereas most tinted lip balms I don't find much color payoff from and the Revlon lip butters are so pigmented that they're basically a lipstick, this product falls right in between. My favorite is the shade "Peach Kiss," which gives a really natural but buildable peachy color to my lips, which is perfect for heavy eye makeup days, as well as no-makeup days. It's nicely moisturizing, as well, and smells great. If, however, you just want some chapstick and any kind will do... the price tag may not be justified for you. I think it's more about the color payoff/"tinted lip balm" quality of it, to me, than it being particularly moisturizing or doing anything extra for my lips.