They are very very moisturizing and some have a slight tint to them. My favorite is the clear balm that comes in a blue tube (I don't have it in front of me) because it feels amazing on your lips and after a while you do in fact see a difference in the softness of your lips after a few days. I would be careful about the crazier colors because I tried #25 Pink Punch and I rarely wear it because it's just a crazy pink and doesn't really go with many looks. However I would definitely get a clear balm and put it on at night! It helps a lot and is worth the price.
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