For the lazy people or those who just don't have time to brew coffee in the morning, this is a good pick me up. Great for work. Store the container in the desk drawer, and when you need some coffee. just get a couple spoonfuls and add hot water and that's it! simple, easy, fast! perfect for work .. especially if you're tired of work's coffee ( it can be boring). this brand comes with many different flavors, i always liked their irish cream..pretty tasty!