The lipstick comes packaged inside a square tube with an over sized gold lid with the shade of the lipstick peeking out at the bottom (great for identifying the colour in your makeup bag!). The packaging is sturdy so the lipstick stands safely on flat surfaces, which is great for when you are out in public and you don't want your lipstick rolling onto the floor or in a sink. Hands up if that has happened to you.The formula contains shea, avocado, aloe butters and anti-oxidant white tea to help moisturise lips. You can feel the oily moisturising properties on application which may not be everyones cup of tea but I have skin that tends to dry out often so I personally love it. Not only does it give my lips a gorgeous pop of colour it also leaves my lips feeling smooth and moisturised. I only get a few hours at the most wear out of it before I need to reapply, but as the product feels so lovely when I put it on I don't mind doing so.