Discovering Maui Vera on my first trip to Hawaii was the BEST thing to ever happen to my pale, burns way too easily, skin. I still can’t believe I ever went without it in my life! Maui Vera Sunburn and After Sun Gel is pure magic! My ridiculously pale self was actually able to enjoy my entire trip in Hawaii by relieving and actually helping quickly heal any sun burns or too much sun exposure. I love the anything to do with the beach, laying out, surfing, SUP, scuba diving etc. and would do it all, all day every day if I could! Maui Vera had made it do I can actually enjoy these activities regularly and with smart applications of reef-safe sunscreen, and not worry about the aftermath. I have always disliked using Aloe Vera Gel on sunburns because of the tacky texture, coldness it applied without actual relief, and feeling sticky and gross after and it never actually seemed to help my sunburns! Maui Vera is the complete opposite! It is smooth and applies wonderfully and you can feel the relief almost immediately. Snd it actually helps and heals sunburns!!! I absolutely love that it is all natural, Paraben, EDTA, Alcohol, Chemical, Artificial Colors and Synthetic Fragrance FREE! Plus it is 82% Organic in ingredients, Eco-Friendly, and Cruelty Free! It has Organic Aloe, Organic Lavender, Organic Noni Fruit Juice, Organic Green Tea Extract, Witch Hazel, Hyaluronic Acid, Peppermint Essential Oil, AND Organic Arnica Extract (as well as other amazing ingredients) so it goes above and beyond any Aloe or after sun care products out there. The fact that is has Organic Arnica in it helps not only sunburns, but also helps to soothe sore muscles on top of it all. Since finding this product I will always have at least two bottles in my home and continuously purchase it to always make sure I have some at the ready! 100 out of 10 would recommend to EVERYONE!