This is a brand my hair dresser used when I dyed my hair purple. I didn't lighten my hair any because I thought it'd be light enough. It turned out fantastic and vibrant until she washed my hair to get the excess color out. My hair ended up being a deep purple instead of the vibrant purple I was expecting. It doesn't smell bad but it doesn't last very long. It all washed out after about 1.5 weeks.