I'm currently using this shampoo and conditioner set on my brown hair ( yes it is natural) and it has really played up my shine! My mother has natural red hair and has hers dyed my color, she is used this also and it really plays up her color! It smells nice and my hair always feels soft even after I put my typical mousse in it to hold my curls. I really like this product just wish it lasted me longer! However my hair nearly reaches my bottom and I use a good amount each day, I buy a new bottle around every two weeks. The price is fair in my opinion.