This color line was just okay for me. I used this when I was fresh out of beauty school where I used TIGI colour. Not super exciting. I’ve used Redken and Schwarzkopf as well and I prefer all of these to Matrix.
This color left my hair shiny and soft. It also faded well enough that I didn't notice it was gone; however, the colors run at least 1 maybe 2 shades darker than other brands I've used. It similar to Wella in that way. At least the Demi colors are, I haven't tried anything from the permanent line.