The cream eye colors are great. I apply using my fingers and still have great control. Glides on well and stays put. For a customer I tested the creasing factor - I very generously and sloppily applied it and by the end of the day it had creased some. That was a hot day and I was outside a lot, so I think that contributed to it. When you apply this product nicely and build it to deepen the color, no issues with creasing at all. This is a great brown/copper color; the picture does not do it justice. Also great for traveling as it's quick to put on and won't break part the way traditional shadows will.