This is a creme eyeshadow that once it sets it is NOT coming off unless you use makeup remover.. I love this as a quick dash out the door shadow because I know it will last all day and will not budge and it is such a flattering color. I mostly use this however as a base to really build up my shadows so that you can see it from space LOL. I love it so much for that. It will make any shadow stick to it without creasing and intensify the color.