I was surprised by how great this coffee is. It was around $8 for the bag at my local grocery store, which is an average fair price. Compared to similarly priced Starbucks coffees, I would grab this coffee every single time. It has such a great taste. It isn't offensively bitter and doesn't have a gnarly acidic taste, nor does it have a bad aftertaste. It is an overall very satisfying cup of coffee whether it is plain or with cream. I highly recommend this coffee!