Delicious. I always have at least two bags of this in my fridge. I buy Market Pantry products often (one of Target's private label brands), and this is in line with their standard -- as good as more expensive alternatives. The blend is nice for seasoning and adding to Mexican food, but it's also nice just for making omelettes or salad. Highly recommend, and don't be fooled by the 'reduced fat!' It tastes great.