I really enjoy the story behind Marc Anthony's line! He grew up in the hair business, his father being a stylist. He actually wanted to do something else with his life, but his Dad ended up falling ill and he had to step up and manage the salon. He realized then that salon brands can be very expensive and he wanted to create a salon quality product without the hefty price tag. Thus Marc Anythony's awesome line was born! The grow long shampoo doesn't disappoint either, having an amazing smell, and even though it's sulfate free it does lather very well. I was skeptical about the growing part of this product, but it really did strengthen my hair and making it healthier hair that was able to grow longer. This is great for dry, brittle hair that has been chemically treated. Mine feels very nourished, silky and downright healthy again! Marc's the man when it comes to affordable, awesome hair care!