My Nutritionist who is obviously super health conscious suggested this to me when I asked for the best PB brand to support my goals. I found this at Harris Teeter and was weary of the $6 price tag but I will spend more for healthier products! THIS IS THE BEST PB! It is super velvety and easy to spread right out of the jar (unlike the Jif I had been using before..), It is super rich and you can taste the quality. Maranatha eater for life now!