I loved this hair dye. I had never dyed my hair a fun color before, always just your standard shades of brown. This summer I just decided to go for it and I am so glad I did. The Electric Amethyst color was exactly what I wanted. It was an amazingly bright and such a vibrant, beautiful color. I received so many compliments on it. The Manic Panic semipermanent dyes are so easy to use. I was so scared to screw this up as I never been so adventurous with my hair but this was such a simple process. This dye also smells INCREDIBLE! It was so so yummy smelling. Additionally my hair felt great after, definitely not dry or brittle like I expected, but shiny and extremely soft. I would definitely recommend Manic Panic dye and will continue to use!