Family Owned Since 1919We started this company because we thought families shouldn't have to pay a lot for high quality, great tasting cereal. Nearly a century later, we still believe that. We remain family owned and committed to serving you a better breakfast at a better price.Saving Families MoneyGreat cereal doesn’t have to be expensive. We are committed to helping families enjoy a better quality breakfast at a better price. Million BowlsWe were taught that helping others is the right thing to do. Through our Million Bowls® program, we partner with hunger relief agencies throughout the country to provide nutritious breakfasts to families in need.