What is it: Lipstick is here to stay, and creating a formula that had visual and sensorial impact was the goal of this product. Instant Impact Lipstick's creamy, delicious formula boasts a very high pigment load but makes the lips look luscious, not dry. It gives a rich and luxurious color payoff with a shine and fullness that can only be found at Mally. Who is it for: Any woman who wants gorgeous, luscious lips that look and feel moisturized. Why is it different: Formulated with vitamin E, mango butter, and almondoil, these Instant Impact Lipsticks feel comforting while nourishing your lips so they stay moisturized. How do I use it: Simply swipe across your lips while saying "ma, ma, ma."From Mally Beauty.