I was wondering through the aisles of Ulta, just like any other shopper, when I stumbled upon the Makeup Revolution display. Normally, I stick with brands I know, but they had eye shadow palettes on sale then even a free gift available. So I took a risk and picked up two of these! The colors are amazing! They are so pigmented, blend able, and build able for what you pay. I am a strict Too Faced and Urban Decay girl, but these surprised and now I have three of their palettes in my collection! I recommend this brand to any one who wants comparable eye shadows to the top brands for cheap.